#AMPtv got the word that although some businesses are still figuring out the value of a fan base on social media, many entertainers already have an understanding that attracting a vibrant community of fans is a necessity to their success.
Perhaps this is the reason that entertainers were among the first to embrace social media to engage and communicate with fans. Since the most effective marketing strategies include building a broad, dynamic, and engaged community around your act or company, social media represents a decent percentage of your marketing efforts. There’s much more to social strategy than creating a fan page, posting photos, or amassing a large following on Twitter.
By adding your own personality and flair to the following steps, you’ll be well on your way to a successful social media strategy.
1. Choose Quality Over Quantity
You’re a busy person! You don’t have time to pour hours and hours into having an amazing social media presence across multiple platforms, and that’s okay! Instead of having a mediocre presence on Facebook, Twitter, Instagram, Tumblr, LinkedIn, and Pinterest, it’s better to have a strong presence on one or two of these platforms. Choose the social network(s) that suit your business the best and encourage the most interaction from fans and clients. For example, if you’re a photographer, you might opt for Facebook and Instagram. But, comedians may have a better experience on Twitter. Regardless of what you do, it’s wise to use LinkedIn as a way to network and connect with past, present, and future clients.
2. Do Your Research
Know your audience. Different social networks are popular amongst different groups. Knowing your target audience’s demographics can help you decide which social networks are best for you and when the best times are to make posts. Here’s an infographic to get you started.
3. Set Realistic Goals
Setting social networking goals can be a daunting task, but it’s important. Be realistic. If you’re just starting out as an entertainer, it may take a while for you to build up a fan base. But, if you’re an old pro and you’re selling out shows, let’s see those numbers! Pay attention to analytics. How many people followed you or unfollowed you? Are your posts getting engagement? What types of posts are getting the most interaction and when were they posted? Facebook offers an analytics tool called Facebook Insights for brand pages, but you can also measure your analytics using sites like Google Analytics, Followerwonk, Brandwatch, Hootsuite, Moz, and many others.
A few great ways to build up and engage your fan base are to interact with fans personally, share behind-the-scenes photos or videos, and host giveaways! Do you have a show coming up that you could give away a pair of tickets to? Or maybe a new album or t-shirt that you could offer to one lucky fan? For photographers, perhaps you could giveaway a free photo shoot. Whenever you can, it’s great to do something nice for your fans. Word of mouth spreads fast, so keep your fans happy!
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4. Link, Link, Link!
If you do have multiple social media profiles, make sure that they all link to each other. Chances are, your fans are also on these social networking sites and want to follow you! Having links to other social media profiles readily available takes the guest work out of searching for you, and makes it easy for your fans to keep up with you all across the board. Many social networking sites will allow you to share widgets or hyperlinks to your other sites. You can also create tabs or “apps” to these pages on your Facebook, so that your Facebook fans can view and interact with your other social profiles without actually leaving Facebook. How cool is that?
TO SEE THE LAST TWO TIPS GO TO: How To Be A Rap Star
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