JayZ and Beyonce' Celebrate 44th Birthday In Challenging Way ? (Article)

#AMPtv got the word that Rap mogul Jay Z is celebrating his 44th birthday in a somewhat weird fashion by announcing plans to challenge himself for almost a whole month on a vegan diet.

Jigga broke the news to fans this week on his Life + Times personal lifestyle website.

 "Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way. On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a "plant-based breakfast" everyday. It was surprisingly easier on me than I thought... Why now? There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day...It just feels right!" 

(Life + Times)

Jigga also let it be known his wife, Beyoncé Knowles-Carter, would take part in the challenge, as well.

"So you can call it a spiritual and physical cleanse. I will post my progress... Any professional vegans out there that have any great food spots please help out! Please ha. I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see... Best of luck and health! P.S. B is also joining me. I will let my friend Marco explain the benefits of a plant based diet here."

(Life + Times)